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Market Discovery Guide tool

This tool provides guidance to understand the market system into which your technology solution will be applied. The different parts of the tool will help you ensure that your technology solution meets the needs and different perspectives of the people who will use it (i.e. end users) and those who will buy it (i.e. customers) as well as other key actors within it the market system.

Part A – Identifying Market Sectors
Part B – Mapping the Value Chain
Part C – Mapping your networks and relationships
Part D – A guide to exploring the market discussions