Phase C
Implementing, managing and optimising your commercialisation strategy for impact
Implementing, managing and optimising your commercialisation strategy for impact
Step 7: Execute your go-to-market strategy, including sourcing resources and negotiating conditions for use
Step 7 will help you understand how to:
Discover what Assoc. Prof. Tran Thi Dinh (Viet Nam National University of Agriculture) learned about the importance of listening and being open and adaptive when negotiating with customers.
Step 8: Manage your commercialisation relationships to optimise opportunities
Step 8 will help you understand:
Listen to Dr Truong Minh Thai (Can Tho University) explain why you should maintain good relationships with customers and clients.
Step 9: Evaluate the contribution of your technology solution to sustainable development impacts (social, environmental and economic)
After launching to market, Step 9 will help you understand:
Listen to Ms. Nguyen Phuong Thao Nguyen Khoi Green Joint Stock Company) explain the value of an impact assessment, which demonstrated that their model has contributed to sustainable development and further commercialisation opportunities.
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